Insights / Industry / Acquisition and Retention Strategies Webinar

Acquisition and Retention Strategies Webinar

Industry / 21st September 2023

SVOD The Global Viewing Revolution Webinar Tuesday 3rd October 2023 at 5pm BST

Have you ever wondered how you can reinforce your acquisition and retention strategies with data? Thought about the halo effect of a programme on subscriber churn or retention but not sure how to qualify it? Looking for data on the major platforms (Netflix, Amazon, HBO Max and Disney+) but not sure where to turn? 

We’ve got the webinar for you. Join our experts on Tuesday 3rd October at 5pm BST for Data Driven Acquisition and Retention Strategies.


Data driven acquisition and retention strategies

Using our award-winning Subscription Video on Demand (SVOD) measurement tool SoDA, we give the run down on how data can reinforce your strategies and support your business goals.

We are constantly developing and improving our global SVOD measurement system, we have data covering almost 20 territories. These include 11 European territories, Turkey, 4 Latin American territories, and the US and Canada. 

Our experts will look at how data driven acquisition and retention strategies can be built. Explore the benefits of having really robust, granular detail on viewing figures, and the flexibility our data allows when looking into how a piece of content impacts subscriber behaviour.

Matt Ross, Managing Director of Digital i, Elena Mozzato, our Data and Insights Manager and Vicky Vipond, Senior Insight Analyst and all-round data wizz will be guiding you through.

Join us at 5pm BST on Tuesday 3rd October. Register now.


SoDA methodology 

SoDA uses nationally representative, managed panels and it covers all devices, as well as offline viewing and out of home.

The tool provies insight at account level and profile viewing rather than just household viewing. Ensuring really robust data that you can rely on.

Try a demo from our knowledgeable Sales and Business Development team. 

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